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Online Marketing gets Agile

One of our partners (Panoptic) is organising a seminar around CQ5, an online marketing suite that is worth to be followed.

Today’s marketer need to be agile to respond to changing market and consumer expectations, as well as create effective, targeted marketing campaigns, using a fun-to-use tool, leveraging Web 2.0 tools.

Learn how you can easily enable:

· Rapid rollout of targeted campaign micro-sites

· Advanced ...

Time has become a key dimension of content dynamics (paradigm shift #5)

In a recent past post, we explained that we had identified 5 paradigm shifts occuring in the Web today, through the prism of institutional communication. This was the outcome of a strategic consulting mission we run for the European Commission about the future and stakes of the Europa.eu portal. The 5 paradigms are:
  1. The landscape of visibility has evolved
  2. Individuals act as human neurons
  3. Enabling plasticity enhances the information ecosystem
  4. Communication takes more than a web page
  5. Time has become a key dimension of content dynamics
Today we'll discuss about the first paradigm: Time has become a key dimension of content dynamics. Of course, the notion ...

Early Stage to define the International Press Center’s and the Belgian Presidency of the EU’s web strategy

A couple of months ago, Early Stage has been charged by the International Press Center* (Brussels, Belgium) to fully re-think the vision & strategy of two websites: (1) the current http://www.presscenter.org website, that is the website of the official press center of the Belgian Government, and (2) the future website of the Belgian Presidency of the European Union to be held from July to December 2010. This mission resulted in a deep « As is/To be » study which inspired the further analysis, design & development of both ...

Communication takes more than a web page (paradigm shift #4)

In a recent past post, we explained that we had identified 5 paradigm shifts occuring in the Web today, through the prism of institutional communication. This was the outcome of a strategic consulting mission we run for the European Commission about the future and stakes of the Europa.eu portal. The 5 paradigms are:
  1. The landscape of visibility has evolved
  2. Individuals act as human neurons
  3. Enabling plasticity enhances the information ecosystem
  4. Communication takes more than a web page
  5. Time has become a key dimension of content dynamics
Today we'll discuss about the first paradigm: Communication takes more than a web page. The page was the natural paradigm ...