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The schizophrenia of the social identity

I have been reading with much interest the articles published by Jeremy Owyang on the five eras of the Social Web. His vision on how the Social Web will evolve is to say the least : interesting. One of the eras is called the Era of Social Colonization. In short : "Technologies such as OpenID and Facebook Connect will begin to break down the barriers of social networks and allow individuals to integrate their social connections as part of their online experience, blurring the lines between networks and traditional sites" This means that your social ...

Communties have a bigger reach than email!

According to a Nielsen-report published in March 2009 communities have a bigger reach than email. Below you can see the table with the figures :

Not really surprising but it is nice to see the trend confirmed. It also shows me that social networks not only become important communication channels for every day use but that they also become important tools for the professional world to communicate with its environment. Still today professional organisations struggle with the idea of using/seting up social networks. The penetration of these ...

What is the worth of a contact in your network?

We all have the feeling that social networks are important. We also know that a few strong ties with the right people are more important than having 500+ contacts in LinkedIn you hardly know. Especially when you are an information worker, your network is what makes you run your projects faster, smarter and better. It also makes you detect and sell new projects more easily. You will not look surprised that it is better to be at the centre of a network than somewhere on the sideline. This al makes sense but it has never been really proven with ...

10 ways to take advantage of Enterprise 2.0

On May 15th at Louvain-la-Neuve, Laurent Kinet, co-founder of Early Stage, gave a keynote in the context of the Digital Innovators Tour powered by Technocité. The whole seminar welcomed a few first-tear actors of Enterprise 2.0, and it was a honour to be considered as so ;-) While the first speakers approached Enterprise 2.0 under an academic, theoretical perspective, Laurent chose to introduce some pragmatic tools and techniques to make Enterprise 2.0 a working reality. He presented 6 tools and 4 key benefits. He also offered a bonus track (#11) concerning the ROI calculation of Enterprise 2.0 ...