Jive’s Social Business Revolution: a marketing approach

We've been positively surprised by the Jive's marketing approach around the new version of Clearspace's collaborative platform (Jive SBS). It introduces the Social Business concept in a way we've never seen before - putting it at the service of a commercial product. Jive invites us to Join the Social Business Revolution. Nobody will fall into this marketing trap (calling up for a revolution is an old advertising scheme), but it has the merit to present some background thinking elements in an efficient and sexy way....